Perhaps the biggest unexpected success of an experimental song, however, was Sajjad Ali’s street-wise 1995 hit "Chief Saab". Full of Karachi slang and tough imagery, "Chief Saab", perhaps more than anything else signified the coming age of pop music. It showed that one did not necessarily have to remain within pre-determined saccharine-sweet boundaries to be popular, and that people liked hearing of issues other than puppy love. Partly, as a result of this expansion of the pop market, established musicians from non-pop genres such as qawwali maestro Nusrat Fateh Ali Khan were also drawn towards experimenting within it. Nusrat Fateh Ali Khan gave numerous hit one after another and he gave the music for Hollywood movies and as well as for many Bollywood movies too.

The pop band that most successfully seized upon this idea was, of course, Junoon, which used its success with the haunting "Saeein" to recast itself as a completely different sort of band. Here we saw pop again intersecting with folk and vice versa.

In 1994, FM radio brought about another mini-revolution in Pakistani music. From Landhi in Karachi to Krishan Nagar in Lahore, names like female vocalist Hadiqa Kiyani and young Shehzad Roy suddenly became household names. Even iconoclastic recluse virtuosos like guitarist Amir Zaki (whose almost purely instrumental album "Signature" did well in the market) were receiving the kind of airplay the big bands of the ’80s could only have dreamed of.

Pop industry had big turnaround when private channels came into the scene, Like IM which became the medium to introduce young talents in the pop industry names like Fuzon, Aaroh, noori, Aks, Ahmad Jehanzaib, Mizraab, Karavan, Ali Zafar, Jal which not only rock the Pakistani pop music but also made their names worldwide. The new arrivals made their presence felt through remarkable individual songs, even though full albums for now seemed beyond most new acts. Ahmad Jehanzaib's Ek Bar Kaho, Fuzon's Ankhon Ke Saagar and Schehzad Mughal's Bas Yunheen were each excellent. The first two were carried by soulful, ardent vocals and the last shone through affecting lyrics. Hot on their heels, honourable mentions must also go to Aks stunningly understated Neela Aasman, noori's jangle-pop perfection Tum Hans Diyae, Junoon's excellent Garaj Baras, Sajjad Ali with Teri Yaad, Aamir Zaki's insightful and incisive People Are People, EP's piledriving Hum Ko Aazma, Najam's infinitely catchy !